Ghaff is a luxury fragrance house founded by Dr. Bader Nasser Marzooq and Sultan Al Kokhardi. Inspired by the resilience of the national Ghaf tree, the brand bridges UAE cultural motifs with the international niche fragrance market.
The UAE has a deep-rooted culture of scent. For a long time, the high-end niche space was dominated by European houses or traditional oud labels. Ghaff is an intentional move to put an Emirati name on the global map of luxury perfumery.
The Ghaf tree represents generosity and a connection to the land. By naming the house after it, Marzooq and Al Kokhardi ground the brand in local identity. This signals a shift in how homegrown brands approach the luxury sector.
The debut collection
The debut collection features six eau de parfum scents: Murban, Délice, Jaywan, Rabdan, L’Encre, and Giardino. Each fragrance interprets elements of the UAE’s landscapes, traditions, and cultural stories.
The house uses scent to capture memories and emotions tied to the region. These eau de parfums are formulated for depth and longevity to hold up in the heat.
The six fragrances are:
- Murban
- Délice
- Jaywan
- Rabdan
- L’Encre
- Giardino
French expertise and Emirati inspiration
Developed over three years, the collection combines Emirati vision with French perfumery. The brand collaborated with Expressions Parfumées and international perfumers to meet global luxury standards.
This development cycle shows a commitment to technical precision. To get the chemistry right, Ghaff worked with perfumers Quentin Roussel, Céline Ripert, Elodie Bernard, and Rosa Vaia.
Thierry Fleurichamp, Managing Director of SAMEA at Expressions Parfumées, ensured the Emirati inspiration and French technical skill stayed in harmony. This pedigree separates the brand from a standard perfume launch.
How to shop Ghaff
You can access the scents via the official Ghaff website. As a new luxury entrant, the brand is also positioning itself for high-end retail boutiques across the UAE.
The website is the primary way to shop the collection.
The future of homegrown luxury
Ghaff represents a movement of high-calibre Emirati brands. Their success signals a shift in how local heritage is packaged for a global audience, moving beyond traditional oud into modern niche perfumery.
Few local brands commit to a development process like Ghaff. Three years of collaboration with French masters is a different league than white-labeling a scent.
The UAE market wants products that reflect identity while competing on a global technical level. Ghaff moves the conversation toward a sophisticated olfactory language.
Find a signature scent in the Ghaff collection.
