Author: Alina Ali

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Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

NLE Choppa, born Bryson LaShun Potts on 1 November 2002, is 22 years old as of 2025. When considering NLE Choppa’s age, it’s remarkable how he has become a cultural force at such a young age. While the world knows him for platinum-certified singles and viral freestyles, Choppa has emerged as a cultural force whose impact extends far beyond music. From topping Billboard charts to launching a children’s book, he’s a symbol of Memphis pride and a new breed of artist reshaping the future of hip-hop. For a complete overview of fashion, culture, icons and streetwear shaping the region, explore…

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A pair of vibrant green and beige sneakers with floral embroidery and red accents, featuring the Adidas logo and brown soles, displayed against a background of colorful floral artwork.

In an era where sneaker collaborations often feel like carbon-copy marketing rollouts, the UnheardOf x adidas Rivalry Lo “Grandma’s Couch 2” breaks the mould — not just with bold design choices, but with a deeply personal narrative that resonates far beyond the sneaker community. Set to release on 10 May 2025, this limited-edition drop celebrates Mother’s Day with a tribute to love, legacy, and the power of remembrance. Following the emotional success of the original “Grandma’s Couch” collection in 2023, UnheardOf founder Phil Lipschutz returns with a new green colourway of the Rivalry Lo, revealed via @sneakyleakpod, likely as a…

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Dubai isn’t just a hotspot for luxury shopping and sky-high architecture — it’s a magnet for global celebrities. Celebrities spotted in Dubai range from Hollywood A-listers and chart-topping musicians to sports legends and fashion icons. Dubai 2025 has already seen an impressive list of stars living it up in the city. This article is your definitive look at the celebrities spotted in Dubai in 2025 so far — where they went, what they wore, and why Dubai remains the celebrity playground of the Middle East. For a complete overview of fashion, culture, icons and streetwear shaping the region, explore our…

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A man wearing a white cap and shirt, with a prominent beard and a large gold chain visible around his neck, looking slightly to the side with an expressive facial expression against a dark background.

Curtis James Jackson III turned 50 years old on 6 July 2025, marking half a century of absolute mayhem. The question “how old is 50 Cent” carries delicious irony now that he’s actually reached that milestone age. Yet asking how old is 50 Cent feels almost silly when you consider his relentless energy and cultural dominance. Born in 1975, this Queens legend has spent five decades proving that survival breeds superstars. From dodging bullets in South Jamaica to building television empires, Curtis Jackson redefined what rapper longevity looks like. His 50th birthday wasn’t just another year—it was validation of unstoppable…

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When Rolex speaks, the watch world listens. That’s always been the case. However, in 2025, amid the whirlwind of Watches & Wonders, the legendary Swiss watchmaker has made it abundantly clear: they’re not here to coast on reputation. They’re here to lead with the debut of The Land-Dweller. Among an already impressive line-up of new releases, including a turquoise-blue lacquered Daytona dial, the first ceramic dial on a white-gold GMT-Master II, pastel-hued Oyster Perpetuals, and a dressy 1908 model now fitted with a yellow gold bracelet, the Land-Dweller stands tall. It is Rolex’s boldest and most important new announcement. For…

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Michael Jordan, an icon in the world of basketball, has not only left an indelible mark on the sport itself but has also redefined sneaker culture. With his Air Jordan line, he transformed basketball shoes into cultural symbols, making them a staple both on and off the court. The undeniable influence of Michael Jordan extends beyond sports; it encapsulates fashion, lifestyle, and even entrepreneurship. In this article, we explore the factors that solidify Jordan’s status as the king of sneakers, examining his significant impact on the industry and how he remains an enduring figure in sneaker culture today. The Rise…

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Dubai is known for its glitz, glamour, and high-end lifestyle. However, that doesn’t mean you need a billionaire’s bank account to experience it. Whether it’s VIP clubbing, luxury brunches, or yacht parties, there are smart ways to enjoy Dubai’s elite experiences. You can do this without spending a fortune. This guide shows how to enjoy the Dubai high life for less. Here’s how to live like a Dubai millionaire—on a budget. Experience Dubai High Life for Less 1. How to Get Into Exclusive Pool Parties, Yacht Events & Rooftop Bars The UAE is home to some of the world’s most…

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Tinker Hatfield isn’t just a sneaker designer — he’s one of the most influential creative minds in modern culture. As the architect behind Nike’s most iconic silhouettes, from the Air Max 1 to the Air Jordan 15, Hatfield’s work has reshaped not only sportswear, but also fashion, branding, and global sneaker culture. This is why Tinker Hatfield deserves a place in our “Really, Really Cool People We Think You Should Know” series. For a complete overview of fashion, culture, icons and streetwear shaping the region, explore our full Lifestyle hub 👟 The Blueprint of a Legend Joining Nike in 1981…

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Few names move the sneaker market like Travis Scott. Anything with the Cactus Jack stamp sells out in seconds and trades for multiples of retail — and a Travis Scott x Chase B x Jordan Jumpman drop is exactly the kind of release that sends the resale market into a frenzy. Here is what it is, and the realistic way to get a pair in the UAE. Quick Facts DetailInformation ShoeTravis Scott x Chase B x Jordan (Jumpman silhouette) The namesTravis Scott (Cactus Jack) and his long-time DJ and collaborator Chase B Hype levelVery high — expect instant sell-outs and…

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In the pulsating heart of the UAE’s nightlife, a brand has emerged that encapsulates the essence of club culture: DRESSCØDE. Born from a desire to break away from mainstream fashion, DRESSCØDE offers bespoke apparel tailored for the dancefloor elite. With designs inspired by neon-lit nights and global party scenes, the brand has swiftly become a staple for those who live for the rhythm and energy of the night.​ For a complete overview of fashion, culture, icons and streetwear shaping the region, explore our full Lifestyle hub The Genesis of DRESSCØDE Established in 2019 by a collective with over 30 years…

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