Author: Alina Ali

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Alina Ali grew up in Dubai and has spent the last ten years watching the UAE's fashion and lifestyle scene transform into one of the most dynamic in the world. As a writer, she was documenting UAE sneaker culture, high fashion, and luxury lifestyle before most outlets realised it was worth covering.She joined What's Hot in UAE as Fashion, Lifestyle & Sneaker Culture Writer after years of running her own fashion blog and building a following among Dubai's style community. Her network includes boutique owners, brand representatives, stylists and resellers across the UAE — which means her release guides, stockist lists, and fashion coverage are sourced from people with actual access, not copied from brand press kits.Alina covers everything from Nike and Jordan regional exclusives to high fashion, couture, luxury brands, beauty, and the UAE's homegrown streetwear labels making noise internationally. Lifestyle at What's Hot in UAE is her domain — and that means anything fashion, from the runway to the street.She is based in Dubai Marina and collects Air Maxes.Follow Alina's work on Muck Rack, Substack, Vocal, and Medium.

The UAE, known for its luxurious lifestyle and opulent tastes, is also home to some of the world’s most exquisite fragrances. From rich, traditional oud scents to fresh, modern aromas, the fragrance market in the UAE is as diverse as it is sophisticated. Here’s a closer look at The Hottest 25 Fragrances in the UAE, offering a blend of tradition and contemporary elegance. 1. Oud Wood by Tom Ford Oud Wood by Tom Ford is a staple in the UAE, cherished for its exotic blend of rare oud wood, spices, and vanilla. This luxurious fragrance is known for its deep,…

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A man in a black sleeveless top and jeans gestures with his hand; next to this, a close-up of feet wearing stylish sneakers on a red carpet.

Adidas is preparing to bid farewell to its YEEZY line with a final, highly anticipated sale of YEEZY sneakers. According to various sources, the iconic brand is readying its last batch of YEEZYs. This will bring an end to a significant chapter in its history. This decision marks a pivotal moment for both adidas and the sneaker community. The once-celebrated collaboration with Kanye West comes to a definitive close. YEEZY: The Final Drop is about to.. Drop. Background on the YEEZY Phenomenon The YEEZY line, launched in collaboration with Kanye West, has been a cornerstone of modern sneaker culture since…

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The Supreme brand decline represents one of fashion’s most dramatic falls from grace. Once the undisputed king of streetwear culture, Supreme now faces an uncertain future after corporate acquisition stripped away its underground credibility. This transformation from cult status to mainstream mediocrity illustrates how quickly fashion empires can crumble when they lose touch with their core audience. The Genesis of a Streetwear Empire James Jebbia opened Supreme’s first location on Lafayette Street in 1994. The small skate shop targeted New York’s underground skating community with an uncompromising attitude. Jebbia understood that authenticity couldn’t be manufactured or bought through marketing campaigns.…

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2026 is shaping up to be one of the most stacked sneaker years in recent memory — a mix of blockbuster Jordan retros, a new wave of signature shoes, and the terrace-trainer trend refusing to slow down. Here are the releases worth marking your calendar for, and, just as importantly, how to actually get a pair in the UAE. The Big Jordan Drops Jordan Brand is leading the year. The most talked-about collaboration is the re-release of the Virgil Abloh Archives x Air Jordan 1 High “Euro”, the colourway originally sold only in Europe in 2018 — a genuine grail…

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Best gym facilities UAE represent the pinnacle of global fitness culture meeting Arabian hospitality. This comprehensive guide explores the most exceptional training destinations across the Emirates. From budget-friendly community centres to ultra-luxury wellness sanctuaries, the UAE’s fitness landscape offers unparalleled diversity. The region’s commitment to health and wellness transforms traditional gymnasium concepts into lifestyle experiences. Best gym facilities UAE cater to every demographic, budget, and fitness philosophy. Professional athletes train alongside weekend warriors, creating dynamic environments where ambition meets community spirit. Modern UAE gym culture transcends simple exercise routines. These facilities become social hubs where expatriates forge friendships and locals…

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A black sneaker with a chunky sole, featuring a combination of suede and leather materials, and a distinctive midsole design with visible air cushioning.

Jordan Brand has once again captivated sneaker enthusiasts with the latest addition to its Jordan Spizike Low collection.. Jordan Spizike Low: Black Cat. This new release, a sleek, all-black iteration, pays homage to Michael Jordan’s illustrious nickname, the “Black Cat.” Throughout his career, Jordan earned this moniker due to his unmatched dominance on the court, characterised by his agility, stealth, and sheer prowess. The Jordan Spizike Low “Black Cat” embraces these qualities, offering a stylish yet performance-driven design that is bound to turn heads both on and off the court. A Tribute to a Legend The Jordan Spizike Low “Black…

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A collection of six caps with various designs, including a red cap with the word 'Loyalty,' a black cap with an embroidered logo, a white and black cap featuring 'My Hero Academia' text in Japanese, a blue and white cap with 'Adrenaline Freak' text, and caps with other unique designs, all set against a dark blue background.

Cap Club International recently announced the worldwide launch of its innovative baseball cap subscription service. Cap Club Launches Global Baseball Cap Subscription. Following a highly successful debut in the UK and European markets in 2023, this revolutionary service is set to deliver unmatched style. On top of that, it offers convenience to cap enthusiasts and fashion trendsetters across the globe. A New Era of Style, Quality, and Convenience In an age where personal style and convenience are paramount, Cap Club International’s subscription service stands out by offering a carefully curated selection of baseball caps. Designed for the modern, fashion-conscious individual,…

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A split image of a man on a porch holding a Nike shoe box with a white sneaker featuring a red swoosh, alongside a close-up of a Nike sneaker with a red swoosh on a red background.

Thirty years after “Forrest Gump” captured the hearts of audiences worldwide, Nike is tapping into the enduring charm of this cinematic masterpiece. They are re-releasing the iconic red, white, and blue Cortez sneakers featured in the film. Forrest Gump’s Nike Sneakers are back in play. This particular model of sneakers not only signifies a slice of Hollywood history but also embodies what many consider the epitome of American footwear. Indeed, the recent re-release of Forrest Gump’s sneakers sold out within hours. This mirrors the overwhelming response to the original drop in 2018. For a complete overview of What’s Hot across…

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A black sneaker with orange and purple gradient accents on the heel and a textured black midsole featuring an air unit. The outsole is bright orange.

Recently, J Balvin was seen engaging in a game of outdoor basketball in New York City. He was alongside NBA star Jimmy Butler. The sight turned heads not only for the celebrity matchup but also for his eye-catching footwear. The Official Previews of the J Balvin x Air Jordan 3 ‘Rio’ look wild. The vibe of the city is much the same. The Colombian artist showcased his latest sneaker collaboration with Jordan Brand, the Air Jordan 3 “Rio,” drawing significant attention with its unique colorway and design elements. This upcoming release continues Balvin’s lively partnership with the brand, which began…

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A light beige sneaker with mesh and leather panels, featuring a prominent swoosh logo on the side, displayed on a stone surface with a blurred background.

Travis Scott continues to redefine the sneaker landscape with bold, genre-defining collaborations. Among his latest releases, the Travis Scott x Nike Shark-A-Don stands out. The Houston rapper has built a compelling footwear catalogue over the years. While silhouettes like the Jumpman Jack have dominated headlines, the Shark-A-Don now commands attention in a stunning new “Sail” colourway. Beyond Jumpman: A New Design Chapter The “Sail” edition of the Travis Scott x Nike Shark-A-Don moves beyond the mould of the Jumpman Jack, Air Jordan 1 High, and Low OG that Scott has famously reworked. This silhouette breaks new ground with a minimalist…

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